Evonik’s novel Powder-to-Cream concept aims to assist cosmetic producers in creating eyecatching formulations that awaken the consumer’s immediate interest. With this formulation concept almost any cosmetic product can be formulated in a powder form which will turn creamy when applied to the skin or hair, according to Evonik (Stand No. M40). Products formulated using Powder-to-Cream let consumers experience something out of the ordinary and unexpected while delivering the benefit of the active c...